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Marketing and Communication

The marketing and communication team ensures that the flow of communication between Germany and the south Asian region remains thriving and students as well as academics from this region consisting of India, Bangladesh, Bhutan, Nepal and Sri Lanka see Germany as an important destination for higher education and partner for research and cooperation.

The Focus

Bringing information about Germany’s educational landscape to you!
Whether you are a student searching for information about higher studies in Germany, a researcher searching for scholarships and research opportunities or an educational institution in search of a right German co-operation partner, the marketing and communication team brings all this information to you via various platforms and formats! This task, at the DAAD Regional Office New Delhi, is supported by the Information Centres in Bangalore, Chennai and Pune in India, Information Centre Dhaka in Bangladesh and Information Centre Colombo in Sri Lanka.

Events & Networks

The events are spread all over the region through onsite as well as online activities focusing on those who want to study further.

These include

  • Information sessions about higher education in Germany at DAAD offices and educational institutions in the region covering India, Bangladesh, Nepal and Sri Lanka
  • Study in Germany sessions for Bachelor, Master and PhD studies
  • Online information sessions with German universities introducing their study programmes to students
  • Experience sharing by DAAD Young Ambassadors where they talk about how they went about selection of the study programme, managed the application formalities, got used to life in Germany and are progressing further
  • Panel discussions with DAAD Research Ambassadors focusing on various subject fields, upcoming focus areas etc.
  • PhD Proposal Writing Workshops for students planning to pursue PhD
  • Pre-Departure meets and sessions for students who have got admission to a German university
  • Participation at education fairs in various cities

Audience listening intently at a Study in Germany session.© DAAD IC Bangalore

These sessions/events take place as onsite activities in the cities with DAAD offices i.e. Bengaluru, Chennai, New Delhi and Pune in India, Dhaka in Bangladesh and Colombo in Sri Lanka besides the education institutions in the five countries for which the DAAD is responsible. They are also conducted online i.e. in the form of web sessions/events.

To add value to these actions the DAAD has the special networks of Young Ambassadors (the duration of Young Ambassadorship is one year) and Research Ambassadors (the duration of Research Ambassadorship is three years). Accordingly, the YA and RA programmes are announced every year/every three years and applications are invited. These networks are mentored and managed by the Marketing and Communication team.

Information & Media

In terms of print material, the DAAD creates and makes available information leaflets for higher education in Germany besides proving content for the print media as required or as desired by the press.

The digital footprint of all marketing, scholarship and cooperation activities of the DAAD in the south Asian region is created and managed at the DAAD Regional Office New Delhi through:

Websites in English and German Languages

Everything that you might need to know about scholarships, study and research in Germany, cooperation programmes, activities in the field of German Studies, DAAD events and announcements for various DAAD initiatives can be found on these websites. These websites are conceptualised, developed and updated by the team.

Social Media

The media channels cater to students, researchers and faculty from the south Asian region. They allow the team to maintain a two-way active communication between the DAAD and the target audience.

Newsletter

The simple online free-of-cost newsletter is how the team reaches out to interested readers who can be students, researchers, faculty members sharing select pieces of news and announcements, and experience of those who have been there done that!

Print Material and Downloadables

Usable information can be downloaded from ‘Downloads’ Link on the India (with Bhutan and Nepal), Bangladesh and Sri Lanka webpages, so that it is handy for you. The print versions of select material are available at the DAAD offices and are distributed at events.

  • Bachelors in Germany
  • Masters in Germany
  • PhD in Germay
  • Medicine Studies & Specialisation in Germany
  • Pre-Departure Guideline

Print/Online Media

To reach even a wider audience, the team actively provides statistics, news and articles to the press.

Team Marketing & Communication

The Marketing and Communication team is spread over Bengaluru, Chennai, Pune, Colombo, Dhaka and of course New Delhi. Colleagues who function as regional experts  at the various Information Centres in these cities provide information or counselling sessions for students, and also take care of a variety of tasks such as developing content, taking care of social media posts, websites, newsletters etc.

Apoorv Mahendru
Director – Marketing

Aditi Gosavi
Senior Advisor – Communication

Antoinette Stephen

Antoinette Stephen
Regional Officer at Information Centre Chennai
DAAD Research Ambassadors

Dhanashree Deodhar

Dhanashree Deodhar
Regional Officer at Information Centre Pune
DAAD Research Ambassadors Network, Social Media – X

Girija Joshi

Girija Joshi
Regional Officer at Information Centre Pune
Text Content

Kavitha Somasundaram

Kavitha Somasundaram
Regional Officer at Information Centre Chennai
Graphics, Videos

Nimaya Manudewa

Nimaya Manudeva
Regional Officer at Information Centre Dhaka
DAAD Young Ambassadors, Website (SL)

Sai Kolhatkar

Sai Kolhatkar
Regional Officer at Information Centre Pune
Social Media – Facebook (IN, BGD SL), Instagram, Websites, Newsletter

Suganya Tamalapadi

Suganya Tamalapadi
Regional Officer at Information Centre Chennai
Websites, Newsletter, DAAD Young Ambassadors

 

 

Suman

Md Mahmudul Hasan Suman
Regional Officer at Information Centre Dhaka
DAAD Young Ambassadors, Website (BGD)